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Outdoor lighting is a necessary but often overlooked element of any business. The right amount of light can make your business more appealing to customers and help you deter crime. As a business owner, you may be wondering how much exterior illumination you need in order to keep your property safe and secure.

There are a few factors to consider when making this decision. The size of your property, the level of foot traffic, and your budget all help to determine the best outdoor lighting solution for your business.

How Outdoor Lighting Helps Deter Crime

For years, people assumed that outdoor lights around a building could help prevent criminal activity. The New York City mayor’s office, police department, and housing authority put that theory to the test in some New York City housing developments. Half of the public housing developments in high crime areas received new street lights, while the other half did not. The areas with the new street lights experienced a reduction in crime, including a 39% nighttime reduction of serious offenses, such as robbery, murder, certain property crimes, and assault.

As a business owner, you want to ensure your property is as safe as possible. One way to do this is by installing outdoor lighting. Lighting up your parking lots and your building’s exterior can keep your customers and employees safe by helping them avoid any potential hazards, such as curbs, debris, or low-hanging items. Exterior illumination can also protect your property from vandalism.

Furthermore, if you have security cameras on your property, outdoor lighting makes them more effective by eliminating blind spots.

Increase Curb Appeal For Customers

The right outdoor lighting can create visual appeal by accentuating certain landscape features and architectural designs. First impressions matter and quality outdoor lighting can help you stand out among your competition. Better lighting also makes your business easier to find and lends a sense of elegance to your property.

Furthermore, well-placed LED lighting can increase your property value while being more energy-efficient and environmentally friendly than incandescent lights. They also more closely resemble natural light, making them a safer option for your customers.

How Do I Decide How Much Outdoor Lighting I Need?

Outdoor lighting can be an important part of your business identity and marketing strategy. It provides a safe and welcoming environment for customers and enhances the appearance of your property. If you are unsure about how much outdoor lighting your business needs or what type of fixtures will be the most effective for your property, contact Houston Lightscapes today. Our professional team will be happy to help you create a beautiful and inviting space that will draw in new customers and boost your bottom line.

Houston Lightscapes has over 30 years of experience working with business owners, and we are committed to your satisfaction. Call (713) 461-3600 to schedule a free consultation and see how we can light up your business.

The team at Houston Lightscapes takes pride in their many years of experience in the landscape lighting industry. They've been serving the greater Houston area for over 30 years bringing innovation and elegance to their designs. Learn more about Houston Lightscapes here.